![]() ![]() And while technology was suggesting to some that our products had become outdated, it was simultaneously introducing a new way for us to talk to our customer. Even if our products were still in favor, our retail partners were struggling all over. We knew the tide was shifting, even before it hit. Add technology to the economic equation and, for many an industry, yesterday and today would be of little help with what you needed to plan for tomorrow. The "Great" recession, as it has come to be known, was transformative. The origin of our thread is our foundation and remains with us to this day. But our experience and vision are consistent as is our commitment to quality. ![]() We are an innovative handbag company with a generation of experience in another trade, another form of art. ![]() It was always there but never looked so good. Shapes that conform to the eye's wishes colors identifiable by something favorable in the past, and style that may not be new but is refreshing and timeless.Ī GiGi bag defines a shape. What is it about a fine book that is pleasing to look at? The shape, the familiar form? Some printed words so natural in their appearance, effortless and flowing, almost defining what they say without needing to be read.īennett never designed a handbag in his life but his footprint is in a GiGi bag. For GiGi it was Bennett Glazer, the Graphic Image founder, a book designer/typographer by trade. Every brand must have an intrinsic element that defines it, a thread that leads back to its origin. ![]()
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