![]() ![]() Realizing that a complaint is an opportunity makes it easier to turn conflict into positive change. It could be related to a) improper communication, b) internal processes or c) poor quality of service. ![]() There could be different types of customer complaints. It is a mismatch between how customers perceive the brand and where they fail to get the desired customer service experience. What are Customer Complaints?Ĭustomer complaints can be defined as the gaps between what business promises in terms of the product or services and what customers get. The best way to ensure your business growth is to know what your customer complaints are and treat them as highly valuable feedback to instill in the customer service strategy to improve your brand experience.īefore we comprehensively discuss the impact of customer complaints on businesses, let us know what does it mean and what are the advantages for business. Research by American Express says that “ 78% of customers have given up on a transaction because of a negative customer experience” However, complaints are inevitable, no matter how hard you work or how great your products are, no business can satisfy its customers all the time. Smart businesses recognize the importance of customer complaints and consider it a golden business opportunity. There is always a silver lining to the customer complaints. Investing in customer support will help businesses to understand their complaints and improve their services and experience. Every business has to be customer centric to sustain in the competitive market. ![]()
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